FIELD NOTES
A few things you probably ought to know.
Problem : ordinary people are lacking basic skills
Solution: picking a tagline that functions as a call out.
visual style that is somewhat traditional and images created by hand - going back to the basics
Strengths: editorial design, illustration, information organization, etc.
"In our specialized society, the average citizen spends the majority of their time and energy learning to complete one task or focus on one field. In this assembly line system, many of us never learned basic techniques of life. We're facing huge global problems, so why not address things at the most basic level. Field Notes is a book series of simple how to's."
OFF THE LAND
We are what we eat.
Solution: mobilize, take another form, and focus on resourcefulness, then health becomes a residual part of that; bold, stronger visual identity
Strengths: Illustration, branding, expansion onto many media
"Local food has become a passion of many; individually, though, the concept has stayed quite isolated. Not any more. Off the Land began as a project tho take local farming to a global level while still maintaining a sense of integrity.
In the process of traversing the U.S., we work with and befriend farmers, chefs and businesspeople alike. We rack up a rollodex of contacts, people of integrity who we then share with others we meet down the road. In doing so, we both benefit from and create a diverse network of people and make some mighty tasty food along the way.
We love fresh. We love simple. We love travel and people, and living Off the Land."
INFORMATION NOT INCLUDED ON MY RESUME
(need to think of new name)
This series of info graphics takes different aspects of my life and breaks them down into different elements. The style is geometric and technical, while the tone of the content is very human. I focus on conveying information in creative visual forms.
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