"I first experienced the power of type to make the whole intellectual world readable with the same letters in the days of metal." Adrian Frutiger, born to a weaver in Unterseen, Switzerland, changed the face of type with his unique perpective. Never quite accepting what he was told, he constantly experimented with new ways of looking at the world, namely type faces. He began his work young as an apprentice for a printer at sixteen, but soon found his niche in calligraphy.
His love of sculpture, though discouraged by teachers and his father, continued to influence his type forms.
His persistance in creativity and confidence in his own talent laid the foundation for brilliance, and a new type face. "When we came to the 'Grotesk' style of sans-serif, however, I had my own ideas which led to the Univers family."
Univers was appreciated instantly. Rejecting the regimented form of Futura, Frutiger drew inspiration from the neo-grotesque model. With the new typeface also came a new classification system to indicate weight, width and style.
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